Where heritage meets innovation, and every product tells a story of African excellence

Home Care Brands
SoSoft

SoSoft is inspired by the simple moments that make a home feel warm — freshly washed clothes, delicate scents, and the comfort of softness against skin. Created with thoughtful care, our products bring tenderness to every fabric and ease to every day.

ACE

ACE is designed to clean deeply and uplift spaces effortlessly. From bathrooms to living spaces, our range of powerful cleaners and refreshing scents helps create homes that feel hygienic, vibrant, and welcoming — every single day.

Haco Plastics

Haco Plastics makes the dependable everyday essentials homes and classrooms rely on. From extra-strong clothes pegs to clear, accurate school rulers, every product is built to last and proudly made in Kenya.

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SoSoft — Fabric Softener & Conditioner

SoSoft isn't just about laundry — it's about comfort you can feel. Every wash is a touch of care that leaves fabrics softer, smoother, and brighter for longer.

Why you will love us

Sensory Appeal

Softness you can see and feel, making every touch a delight.

Fabric Care

Protects fibers, maintains elasticity, and extends the lifespan of garments.

Everyday Ritual

More than laundry — a daily moment of care for yourself, your family, and your home.

Lasting Freshness

Infuses your clothes with a long-lasting, comforting fragrance.

Explore the SoSoft Product Range

Transform your laundry routine with SoSoft fabric softeners and conditioners. Our advanced formulations protect fabric fibers, maintain elasticity, and infuse your clothes with long-lasting freshness. Experience the perfect blend of softness and care that makes every wash a moment of comfort.

Explore SoSoft Products
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ACE — The Power of Clean

ACE stands at the intersection of comfort and power — combining high-performance cleaning with the uplifting scents of home. We create spaces that look clean, smell fresh, and feel safe.

Why you will love us

Effectiveness

Kills 99.9% of germs and delivers powerful stain and grease removal.

Fragrance

Distinct, uplifting scents that transform everyday cleaning into a sensory experience.

Explore the ACE Product Range

ACE delivers powerful cleaning solutions that combine effectiveness with uplifting fragrances. From toilet cleaners and disinfectants to multi-surface cleaners and bleach, our products kill 99.9% of germs while transforming your cleaning routine into a sensory experience.

Explore ACE Products
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Haco Plastics — Everyday Essentials

Even the little things around the home and classroom deserve quality you can count on. Haco Plastics products are made for everyday use, built to be strong, practical and long-lasting.

Why you will love us

Strength

Extra-strong, durable construction that stands up to regular handling.

Practicality

Simple, reliable designs for laundry day, school and the office.

Made in Kenya

Proudly manufactured locally by HACO Industries.

Explore the Haco Plastics Product Range

From HACO Clothes Pegs with an improved grip that stays gentle on fabrics, to the clear 30cm HACO School Ruler with easy-to-read markings, Haco Plastics brings quality and reliability to everyday tasks.

Explore Haco Plastics Products