OUR STORY
From Humble Beginnings to Continental Excellence
Today, HACO serves millions of households across Africa, building brands that reflect African lives, aspirations, and excellence. Our journey continues — shaped by innovation, partnerships, and a deep commitment to Africa’s people and communities.
1970s — Kenya
Where it all began HACO’s journey started with stationery and shaving products, laying the foundation for a trusted African manufacturing brand.
MIADI Launch
Designed for African hair. The launch of MIADI marked our first product developed specifically for African needs — a milestone in purposeful innovation.
Pan-African Presence
Growing beyond borders. Strategic partnerships and expertise expanded HACO’s footprint to Pan-African ambitions.
Millions Reached
Impacting everyday lives Today, HACO brands reach over 3 million families across Africa, supporting everyday moments with care and quality.
OUR COMMITMENT
We craft quality, sustainable and innovative products for Africans by Africans – driving positive change.
VISION
To be Africa’s brand of choice in beauty and wellness by 2030
Our Core Values
RESPECT
We treat people with courtesy, politeness and dignity. We encourage diverse views and embrace differences that make us unique.
INTEGRITY
We refuse to compromise on the quality of our products and hold ourselves accountable to the highest ethical standards.
TEAMWORK
We believe that no individual can win a game by themself. We have confidence in each others’ capabilities and intentions.
DILIGENCE
We roll up our sleeves to do the hard work, with drive, passion, perseverance and take pride in our work.
OUR ANCHORS
Built in Africa. Made for Africa
Partnership Foundation
HACO’s foundation is rooted in the rich fields of Kenya and across Africa, where we partner with over 500 local farmers.
These aren’t just supplier relationships, they’re partnerships built on mutual respect and shared prosperity, strengthening communities rather than extracting from them.
Manufacturing with Conscience
Our factories run on African sunshine through solar panels, embodying our commitment to African solutions.
Our circular economy approach transforms product waste into valuable by-products, proving environmental responsibility and business success are complementary forces.
The African Standard
Through decades of choosing quality, HACO became Africa’s definitive standard for excellence. Our seven premium quality brands serve over three million families who trust our products as proof that African innovation creates globally competitive solutions while remaining authentically rooted in community values.
Personal Care
Home Care
Essentials
Pan-African Vision
From Kenya to Zambia to Ghana, to growing middle classes across the continent, HACO celebrates Africa’s diversity as its strength. Our expansion creates jobs, develops talent through academic partnerships, and proves success comes from embracing unique markets while maintaining uncompromising standards.
Building Tomorrow
The next chapter will be written with confident, conscious African consumers who expect excellence and demand authenticity. Every HACO product carries the hopes of communities we serve—from farmers to families. Born in Africa, shaped by partnership, defined by excellence.
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